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this article was initially published on Fashion By The Rules by Jeffrey Felner

The name is Camilla Wellton and her location is the unlikely Stockholm, Sweden. It is not the first place you think of when you think of fashion but as we find come to find out, fashion is alive and well in Scandinavia. Ms. Wellton is quite young by the standards of fashion but mature to enough to render surprisingly sophisticated designs which are both eco-friendly and bespoke.

The clothing reminds one of Balenciaga with the nipped waists, echoes some of the architecture and structure of Montana and the late Ferre and yet retains much of the softness that is Italian in nature. The coats are of extreme proportions and still very elegant while the dresses are clearly for the more body conscious of customers.

The organic shapes within the collection clearly remind us of the art of origami but the clothes are distinctly modern in their line and inspiration. There is great promise here and with continued energy, these clothes will be on the international radar screen as well as on the local Stockholm fashion scene. Keep your eyes open for her and see if you can score a coat or dress by visiting her namesake website as well as NOTJUSTALABEL profile.

As for me, you can find me at my usual places on Facebook or at http://jeffybruce.blogspot.com/. Till next time when I will bring news of New York Fashion Week.

images courtesy of Camilla Wellton