Qlix Magazine | Emerging fashion designers, photographers, stylists and editors from United States and Europe.

Qlix wanted to know Why Chicago? when it came to AllSaints setting up a new retail flagship store in the in the city of BIG shoulders. Paul McAdam, North American CEO of AllSaints, answered in detail — “We are excited to introduce the AllSaints brand to Chicago residents and visitors on Michigan Avenue. AllSaints has a uniquely styled product that’s high end and luxurious yet affordable making it appealing to a versatile consumer demographic. We chose Chicago as our first mid-western location because the city offers prominent retail areas with a nice mix of luxury and contemporary brands and the consumer traffic is diverse with stylish and sophisticated shoppers. ”

No argument here. I’ve personally have been enamored with AllSaints ever since during my study days in London, so I’m like waiting with anticipation like a fat kid waiting for a piece of cake on when this store will open.

AllSaints Summer 2010 collection

So there you have it..it’s official! British fashion retailer, AllSaints, is opening a Chicago flagship store on Michigan Avenue! AllSaints not only has great presence in the US but their designs are sold all over the world, including London, Paris and Berlin. The 11,000 square-foot space at 700 N. Michigan Ave will include accessories and apparel for men, women and children and open late Fall 2010 . Visit www.us.allsaints.com for updates.

images courtesy of AllSaints